Ident

How it is used

Channels play idents between programmes to reinforce their visual and sound identity.

Example sentences

1. The new ident ends with the channel logo reflected in water.

   The closing image identifies the broadcaster through its logo.

2. We shortened the ident to fit before the live evening news.

   The branding sequence must fit the available transmission time.

Common collocations

• channel ident
• play an ident

Related terms

• seriesA TV or streaming programme made of many episodes that share the same characters, subject or story.
• episodeOne part of a TV series, podcast or web series that is broadcast or released as a separate programme.

More terms: Television Formats and Series

• pilot
• season
• sitcom
• showrunner
• prime time
• reality show
• cliffhanger
• ratings
• series finale
• miniseries
• soap opera
• drama series