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Data Science & Analytics vocabulary · Exploratory Analysis

Segment

Meaning in data science & analytics, with examples

/ˈseɡmənt/nounCore term

In data science & analytics, segment means: A group of customers or users who share certain characteristics, such as country, device or buying behaviour; as a verb, to divide data into such groups.

In Turkish: segment, kitle grubu, segmentlere ayırmak

How it is used

You analyse, compare or target a segment, or break results down by segment. Analysts often segment results to check whether an average hides different behaviour in different groups. The process is called segmentation.

Example sentences

  1. The new pricing works well for small businesses but not for the enterprise segment.

  2. Let's segment the results by device; mobile users might behave differently.

Common collocations

  • customer segment
  • segment the data
  • break down by segment
  • high-value segment
  • cohortA group of users who share a starting point or experience in the same period, such as everyone who signed up in January, and who are followed over time.
  • filterTo keep only the rows of data that meet certain conditions, such as orders from 2024 or users in Turkey, and leave out the rest.
  • drill downTo move from a summary view to more detailed data, for example from yearly sales to monthly sales and then to single stores, in order to find the cause of a pattern.
  • clusteringA method that groups similar data points together without being told the groups in advance, for example to find natural customer segments.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Exploratory Analysis

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