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Software Engineering vocabulary · Agile and Team Workflow

Launch

Meaning in software engineering, with examples

/lɔːntʃ/nounCore term

In software engineering, launch means: The moment a new product or feature is made available to users, together with the marketing, sales and support activities planned around it.

In Turkish: lansman, piyasaya sürme, ürün çıkışı

How it is used

Also a verb: launch a product. A launch is more than a release: it includes announcements, documentation, training for sales and support, and success metrics. PMs often coordinate a launch checklist across several teams.

Example sentences

  1. The launch is planned for March 12, right after the trade show.

  2. We launched the Android app two weeks after the iOS version.

Common collocations

  • product launch
  • launch date
  • soft launch
  • launch plan
  • launch checklist
  • releaseA version of a product that is made available to users, or the act of making it available. Also a verb: to release a new version.
  • go/no-go decisionA formal decision, usually made in a meeting shortly before launch, about whether a product or release is ready to go ahead or should be delayed.
  • betaThe stage after alpha when the game's content is complete and the team focuses on fixing bugs and polishing; also a public or closed test of that version.
  • roll outTo release a new version, feature or change to users or servers, often step by step over a period of time rather than all at once.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Agile and Team Workflow

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