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Graphic Design vocabulary · Design Principles

Visual rhythm

Meaning in graphic design, with examples

nounAdvanced term

In graphic design, visual rhythm means: A sense of patterned progression created by repeating and varying visual elements.

In Turkish: görsel ritim

How it is used

Use for the pacing of a composition or a sequence of pages.

Example sentences

  1. Alternating large and small images creates visual rhythm in the catalogue.

    Repeated variation gives the reader a patterned viewing sequence.

  2. The poster lost its visual rhythm when every gap became different.

    Unrelated intervals can weaken the sense of repeated progression.

Common collocations

  • create visual rhythm
  • visual rhythm and repetition
  • compositionThe overall arrangement of shapes, images, text and space in a design or picture, and how they work together to lead the eye and create a feeling.
  • spreadTwo pages that face each other when a book, magazine or brochure is open, designed and viewed together as one wide layout.

More terms: Design Principles

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