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Graphic Design vocabulary · Design Principles

Common fate

Meaning in graphic design, with examples

nounAdvanced term

In graphic design, common fate means: The tendency to perceive elements moving together as belonging to one group.

In Turkish: ortak hareket ilkesi

How it is used

Use in motion graphics when shared movement communicates grouping.

Example sentences

  1. Common fate makes the moving dots read as one flock.

    Shared motion can unite elements without connecting their outlines.

  2. The title animation uses common fate to group the date and venue.

    Coordinated movement signals that separate labels belong together.

Common collocations

  • principle of common fate
  • group by common fate
  • proximityThe design principle that related items should be placed close together and unrelated items further apart, so readers understand at a glance what belongs together.
  • compositionThe overall arrangement of shapes, images, text and space in a design or picture, and how they work together to lead the eye and create a feeling.

More terms: Design Principles

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