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Film & Television vocabulary · Distribution, Festivals and Awards

Prints and advertising

Meaning in film & television, with examples

nounCommon term

In film & television, prints and advertising means: The distribution costs of preparing exhibition copies and promoting a film's release.

In Turkish: kopya ve tanıtım giderleri

How it is used

Often shortened to P&A; the traditional label also appears in digital-release budgeting.

Example sentences

  1. The distributor increased the prints and advertising budget before opening weekend.

    The added money supports the release rather than filming.

  2. Our report separates production costs from prints and advertising.

    Two stages of spending are presented as separate categories.

Common collocations

  • prints and advertising budget
  • prints and advertising costs
  • distributorA company that buys the rights to show a film in a country or region and handles its release, marketing and delivery to cinemas or platforms.
  • releaseTo make a film or series available to the public in cinemas, on TV or on streaming platforms. As a noun, a release is a film being shown or the act of showing it.

More terms: Distribution, Festivals and Awards

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