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Entrepreneurship & Startups vocabulary · Pitching

Ask

Meaning in entrepreneurship & startups, with examples

/æsk/nounCommon term

In entrepreneurship & startups, ask means: In a pitch, the specific thing you request from investors, usually how much money you want to raise and on what terms, often shown on the final slide.

In Turkish: talep, istenen yatırım tutarı

How it is used

Used as a noun in pitching: the ask, our ask, What's your ask? A clear ask gives the amount, the type of round and what the money will achieve. Outside fundraising, an ask can be any request, such as an introduction or a pilot.

Example sentences

  1. Our ask is 1.5 million dollars to reach 100 hospital clients in 18 months.

  2. The pitch was great, but she forgot to make the ask at the end.

Common collocations

  • the ask
  • make the ask
  • a clear ask
  • What's your ask?
  • pitch deckA short slide presentation, often 10 to 20 slides, that explains a startup's problem, solution, market, team, numbers and funding needs to investors.
  • use of fundsA breakdown of how a startup plans to spend the money it raises, such as on hiring, product development and marketing, usually shown as percentages.
  • pitchTo present your business idea or product to investors, customers or partners in a short, convincing way so that they agree to support or buy it.
  • funding roundA planned period in which a startup raises a set amount of money from one or more investors, usually on the same terms and at the same valuation.

More terms: Pitching

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