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Data Science & Analytics vocabulary · Data Collection and Cleaning

Event tracking

Meaning in data science & analytics, with examples

nounCommon term

In data science & analytics, event tracking means: Recording specific user actions in an app or website, such as clicks, page views or purchases, as events with details like time, user and device.

In Turkish: olay takibi, event takibi

How it is used

Engineers set it up, while analysts decide which events and properties to track, often in a 'tracking plan'. Google Analytics, Segment, Amplitude and Mixpanel are well-known tools. Broken event tracking is a common reason for strange numbers.

Example sentences

  1. We can't measure the new button yet because nobody added event tracking to it.

  2. After the app update, event tracking for purchases fired twice.

Common collocations

  • set up event tracking
  • tracking plan
  • track an event
  • event properties
  • data sourceAny place that data comes from, such as a database, an app, a spreadsheet, a survey, an external API or a file sent by a partner.
  • funnelThe series of steps users go through to reach a goal, such as visit, sign-up and purchase; fewer people remain at each step, like the shape of a funnel.
  • raw dataData in the form in which it was first collected or exported, before anyone has cleaned, combined or summarised it.
  • data qualityHow accurate, complete, consistent and up to date data is, and therefore how far it can be trusted when people make decisions.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Data Collection and Cleaning

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