Social desirability bias

How it is used

Relevant when asking about valued or disapproved behavior.

Example sentences

1. Reported reading time may be inflated by social desirability bias.

   Reading is presented as a socially valued activity.

2. We considered social desirability bias when staff rated their own teamwork.

   Employees may wish to appear cooperative.

Common collocations

• reduce social desirability bias
• potential social desirability bias

Related terms

• surveyA research method that collects information from many people, usually by asking the same set of questions in a questionnaire or interview.
• participantA person who takes part in a study, for example by answering a questionnaire, being interviewed or completing an experiment.

More terms: Data and Analysis

• data
• findings
• analysis
• significant
• draw a conclusion
• correlation
• thematic analysis
• account for
• interpret
• dataset
• mean
• standard deviation