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UX/UI Design vocabulary · Visual Design and Layout

Color palette

Meaning in UX/UI design, with examples

nounCore term

In UX/UI design, color palette means: The fixed set of colours chosen for a product or brand, usually with primary, secondary and neutral colours plus status colours such as red for errors and green for success.

In Turkish: renk paleti

How it is used

Defined in the style guide or design system, often with several shades of each colour (blue 100 to blue 900). Designers check every combination for contrast and test the palette in dark mode as well.

Example sentences

  1. Please pick colours from our color palette instead of using random hex codes.

  2. The new color palette has fewer brand colours and more neutral greys.

Common collocations

  • brand color palette
  • limited color palette
  • neutral palette
  • define a color palette
  • style guideA document that sets the visual and writing rules for a brand or product, such as colours, typography, logo use, icon style and tone of voice.
  • color contrastThe difference in brightness between text or an icon and its background, which decides how easy it is to see, especially for people with low vision.
  • design tokenA named value that stores a design decision, such as a colour, font size or spacing amount, so designers and developers use the same value everywhere.
  • visual hierarchyThe use of size, colour, contrast, spacing and position on a screen so that people notice the most important elements first and read the rest in a clear order.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Visual Design and Layout

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