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Photography vocabulary · Photo Genres & Shoots

Product photography

Meaning in photography, with examples

nounCommon term

In photography, product photography means: Photography that shows products clearly and attractively for online shops, catalogs, packaging and advertising.

In Turkish: ürün fotoğrafçılığı, ürün çekimi

How it is used

Includes packshots on a plain white background and styled lifestyle shots. Online marketplaces often have strict rules on background color, image size and margins. Typical tasks are focus stacking, cleaning dust and getting clean whites.

Example sentences

  1. The brand needs product photography for 120 items on a pure white background.

  2. Shiny items like watches are the hardest part of product photography.

Common collocations

  • e-commerce product photography
  • white-background product photography
  • product photographer
  • lifestyle product shots
  • softboxA box-shaped light modifier with a white, translucent front that fits over a flash or lamp to spread its light and make it softer.
  • negative spaceThe empty area around the main subject, such as plain sky, a wall or water, left on purpose so that the subject stands out.
  • retouchTo make detailed changes to an image after the basic edit, such as removing blemishes, stray hairs, dust or unwanted objects.
  • stock photographyReady-made photos that are licensed to many different customers through agencies or websites, instead of being shot for one client.

More terms: Photo Genres & Shoots

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