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Journalism & Media vocabulary · Fact-Checking and Verification

Deepfake

Meaning in journalism & media, with examples

/ˈdiːpfeɪk/nounCommon term

In journalism & media, deepfake means: A video, image or audio recording made or changed with artificial intelligence so that a real person appears to say or do something they never did.

In Turkish: deepfake, derin sahte, sahte video

How it is used

A growing concern for newsrooms and fact-checkers. Journalists detect, expose or are fooled by deepfakes. Signs include unnatural blinking, strange lighting and mismatched lip movements, but good deepfakes may need specialist tools to identify.

Example sentences

  1. The audio clip of the mayor turned out to be a deepfake.

  2. Our verification desk trains reporters to spot deepfake videos.

Common collocations

  • deepfake video
  • detect a deepfake
  • deepfake audio
  • AI-generated deepfake
  • disinformationFalse information that is created or spread deliberately to mislead people, damage someone or influence public opinion.
  • verifyTo check carefully that information, a photo, a video or a source is real and true before you use or publish it.
  • reverse image searchA search that uses an image instead of words to find where else that image appears online and when it was first published.
  • fake newsFalse stories made to look like real news reports; the phrase is also used, sometimes unfairly, to attack reporting that someone simply dislikes.

More terms: Fact-Checking and Verification

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