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Human Resources vocabulary · Recruitment & Hiring

Employer branding

Meaning in human resources, with examples

nounAdvanced term

In human resources, employer branding means: The way a company presents itself as a place to work, and the efforts it makes to be seen as an attractive employer.

In Turkish: işveren markası, işveren markası yönetimi

How it is used

Used by HR, talent acquisition and marketing teams. It includes careers websites, employee stories on social media and the employee value proposition (EVP), the reasons people should want to work there.

Example sentences

  1. Our employer branding needs work; most graduates have never heard of us.

  2. The new careers video is part of our employer branding campaign.

Common collocations

  • employer branding strategy
  • employer branding campaign
  • strong employer brand
  • employee value proposition
  • talent acquisitionThe long-term work of finding and attracting skilled people to an organisation, including planning future hiring needs and building the employer brand.
  • job postingAn advertisement for a job, published on a company's careers page, job boards or social media, that invites people to apply.
  • retentionAn organisation's ability to keep its employees, especially valued ones, and the actions it takes to stop them from leaving.
  • recruitmentThe process of finding, attracting and choosing new people to work for an organisation, from advertising a job to making an offer.

More terms: Recruitment & Hiring

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