Okuzeka
Entrepreneurship & Startups vocabulary · Unit Economics & Metrics

Revenue

Meaning in entrepreneurship & startups, with examples

/ˈrevənuː/nounCore term

In entrepreneurship & startups, revenue means: The total money a company earns from selling its products or services in a period, before any costs are taken away.

In Turkish: gelir, hasılat, ciro

How it is used

A basic word in every pitch and report. You generate, grow, report or forecast revenue. Startups talk about recurring revenue, which repeats every month or year, and pre-revenue companies, which have no sales yet.

Example sentences

  1. Monthly revenue grew from 40,000 to 150,000 dollars in one year.

  2. We're still pre-revenue, so investors are looking mostly at the team and the pilot results.

Common collocations

  • generate revenue
  • recurring revenue
  • revenue growth
  • pre-revenue
  • annual revenue
  • MRRMonthly recurring revenue: the predictable income a subscription business earns every month from active customers, not counting one-off fees.
  • gross marginThe share of revenue left after paying the direct costs of making or delivering a product, before other costs such as marketing, rent and office expenses.
  • profitableMaking more money than it spends, so that a business has money left after paying all its costs over a period.
  • cash flowThe movement of money into and out of a business over a period. Positive cash flow means more money is coming in than going out.
  • break evenTo reach the point where revenue equals costs, so the company is neither losing money nor making a profit.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Unit Economics & Metrics

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