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Software Engineering vocabulary · Web, Mobile and Interface Development

Persona

Meaning in software engineering, with examples

/pərˈsoʊnə/nounCore term

In software engineering, persona means: A fictional but realistic profile of a typical user, built from research, with a name, goals, needs and frustrations, that helps a team design for real people.

In Turkish: persona, kullanıcı profili, hedef kullanıcı profili

How it is used

Teams create personas after interviews and refer to them by name in meetings ('Would Ayşe understand this?'). Good personas come from research data, not from guesses. The plural is personas.

Example sentences

  1. Our main persona is a busy parent who orders groceries late at night.

  2. These personas are based on twelve interviews and our support tickets.

Common collocations

  • create a persona
  • primary persona
  • user persona
  • persona profile
  • user researchThe study of people who use or might use a product, through interviews, observation, surveys and tests, to understand their needs, behaviour and problems.
  • pain pointA specific problem, frustration or obstacle that users experience, such as a confusing step, a long wait or a missing feature.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Web, Mobile and Interface Development

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