Churn

How it is used

Used as a noun ('monthly churn is 4%') and a verb ('customers who churned'). You measure, predict or reduce churn; 'churn rate' and 'churn model' are common. A key idea in subscription, telecom and banking businesses.

Example sentences

1. Churn is highest in the first month, so onboarding matters most.

2. We're building a model to predict which customers will churn.

Common collocations

• churn rate
• reduce churn
• predict churn
• monthly churn
• churned customers

Related terms

• cohortA group of users who share a starting point or experience in the same period, such as everyone who signed up in January, and who are followed over time.
• modelThe result of training: a program with learned parameters that takes an input, such as an image or a sentence, and produces an output, such as a label, a number or a text.
• KPIShort for key performance indicator: one of a small number of metrics that a company or team has chosen to measure progress towards its main goals.

This word in other fields

The same English word can have a different meaning in another field:

• churn · Data Science & Analytics
• churn · Product Management
• churn · Sales & Retail
• churn · Entrepreneurship & Startups
• churn · Customer Service

More terms: Machine Learning and Data Processing

• artificial intelligence
• machine learning
• dataset
• training data
• label
• train
• supervised learning
• neural network
• deep learning
• loss function
• overfitting
• test set