Variant

How it is used

Teams talk about 'the control and two variants' or 'variant B'. You create, launch or roll out a variant and assign users to it; the best-performing one is the 'winning variant'. 'Treatment' means much the same.

Example sentences

1. Variant B increased add-to-cart clicks by 6% compared with the control.

2. We'll roll out the winning variant to all users next week.

Common collocations

• winning variant
• test variant
• variant B
• roll out a variant

Related terms

• A/B testAn experiment in which users are randomly split into two groups that see different versions of something, so you can measure which version performs better.
• control groupThe group in an experiment that does not get the change being tested, so its results show what would have happened without that change.
• hypothesisA specific, testable statement about what you expect to happen and why, written down before an experiment or analysis starts.
• sample sizeThe number of observations, people or units included in a sample or an experiment; larger samples usually give more reliable estimates.

This word in other fields

The same English word can have a different meaning in another field:

• variant · Data Science & Analytics
• variant · Product Management
• variant · Genetics & Biotechnology

More terms: Machine Learning and Data Processing

• artificial intelligence
• machine learning
• model
• dataset
• training data
• label
• train
• supervised learning
• neural network
• deep learning
• loss function
• overfitting