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Software Engineering vocabulary · Release and Maintenance

ASO

Meaning in software engineering, with examples

abbreviationCommon term

In software engineering, ASO means: App Store Optimization: improving an app's store page, such as its title, keywords, screenshots and ratings, so it ranks higher in search and gets more downloads.

In Turkish: uygulama mağazası optimizasyonu, ASO

How it is used

Often described as 'SEO for apps', and it applies to both the App Store and Google Play. ASO specialists work on keywords, localized listings and A/B tests of icons and screenshots, and follow keyword rankings and conversion rates.

Example sentences

  1. After the ASO work, we rank in the top five for 'budget planner' in Turkey.

  2. Our ASO agency suggested changing the subtitle and the first two screenshots.

Common collocations

  • ASO strategy
  • ASO keywords
  • improve ASO
  • ASO specialist
  • store listingThe page for an app in an app store, with its name, icon, description, screenshots, ratings and other information that helps users decide to download it.
  • app iconThe small image that represents an app on the home screen, in the store and in the settings; it is often the first thing users notice.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Release and Maintenance

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