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Software Engineering vocabulary · Release and Maintenance

DAU

Meaning in software engineering, with examples

/ˌdiː eɪ ˈjuː/abbreviationAdvanced term

In software engineering, DAU means: Short for daily active users: the number of different people who play a game on a given day. MAU is the same figure for a month.

In Turkish: DAU, günlük aktif kullanıcı

How it is used

Used in dashboards, investor updates and live-ops meetings. The DAU/MAU ratio shows how often monthly players return, a sign of how 'sticky' a game is. Revenue metrics such as ARPDAU, average revenue per daily active user, are based on it.

Example sentences

  1. DAU jumped to 80,000 during the Halloween event.

  2. Our DAU is stable, but fewer players are making purchases.

Common collocations

  • DAU/MAU ratio
  • grow DAU
  • peak DAU
  • MAU
  • live serviceA model in which a game is updated continuously for years after launch with new content, events and seasons, to keep players playing and spending.

This word in other fields

The same English word can have a different meaning in another field:

More terms: Release and Maintenance

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